PayLynx RXP Online Bill Pay Campaigns

Our Online Bill Pay marketing campaigns are designed to promote adoption and increase usage of your online Bill Pay product. Bill payment plays a key role in the overall success of a financial institution's product and service set. By using your bill pay product, Bill Pay subscribers are able to save time, gain financial control and stay organized. Most importantly, Bill Pay users tend to be your most profitable and loyal accounts.

Advisors Plus offers marketing campaigns utilizing marketing emails sent to your Bill Pay subscribers leveraging the ETES (Event Triggered Email Service) already used for periodic marketing messages in PayLynx RXP. This approach provides the opportunity to market to all your Bill Pay subscribers, not just select accounts.

Participation

If your financial institution wishes to opt-out, please complete and submit the opt-out form prior to October 1, 2023. If the form is not received by October 1, 2023, your financial institution will automatically be included in the campaign.

Pricing

There is no cost to participate – donations are fully funded and managed by PSCU Advisors Plus.

2023 Operation Gratitude

This campaign is designed to reinforce the value of your financial institutions online services and increase Bill Pay activity. With each qualifying transaction, $1 is donated to a charity up to $25K across participating financial institutions.

Promotion and Enrollment Periods

Promotion Period: November 1, 2023
Opt Out Deadline: October 1, 2023

To Opt-out, click the Opt-out tab on the top of this page.