By: Tom Pierce, Chief Marketing Officer, PSCU

We are thrilled to introduce a new thought leadership platform –­ PSCUTV. This video series offers a new, fast-paced way to engage with topics that are relevant for your credit union and your members. 

PSCU Chief Growth Officer Brian Scott is the host, and each brief episode explores timely insights that are top-of-mind in the credit union industry. In these quick-hitting segments, guests include credit union executives, industry leaders and PSCU thought leaders. Each episode is posted on our website, as well as distributed through our weekly informational e-newsletter, monthly digital thought leadership publications and our social media channels.

Our first five videos covered a wide-range of topics. Check them out below. 

• Episode 1: Chuck Fagan, PSCU President and CEO —Fintech Investment
  In the inaugural episode, PSCU President and CEO Chuck Fagan joins Chief Growth Officer Brian Scott to discuss the importance of fintech investment in this challenging economy and the current state of the CU industry. Watch Now. 
  
   
• Episode 2: Cody Banks, MVP, Payments, Loyalty and Fraud Strategy at PSCU — Buy Now, Pay Later (BNPL)
  In this episode, host and PSCU Chief Growth Officer Brian Scott is joined by Cody Banks, MVP, Payments, Loyalty and Fraud Strategy at PSCU, to discuss the increasing popularity of Buy Now, Pay Later (BNPL) or installment payment plans with members and consumers. A recent poll revealed that 80% of members want to use their financial institution for BNPL. These in-demand Installment Payment offerings give consumers more control over their finances and the ability to budget for larger purchases. Watch Now. 
  
   
• Episode 3: Merry Pateuk, SVP, Industry Engagement at PSCU - Interchange
  In this episode, host and PSCU Chief Growth Officer Brian Scott is joined by Merry Pateuk, SVP, Industry Engagement at PSCU, to discuss interchange legislative efforts at the federal and state levels. Credit unions have a strong voice when it comes to lobbying against the Durbin amendment, and it is critical to stay up to date on the latest developments. Watch Now. 
  
   
• Episode 4: Jon Budd, CEO at Juniper Payments - FedNow 
  In this episode, host and PSCU Chief Growth Officer Brian Scott is joined by Juniper Payments CEO Jon Budd to talk about the upcoming launch of FedNow — a game-changer for the financial services industry. They discuss different use cases for credit unions, as well as the potential fraud risks of the new payment rail.
  Watch Now. 
  
   
• Episode 5: Mark Sievewright, Founder of Sievewright & Associates – AI and ChatGPT
  In this episode, host and PSCU Chief Growth Officer Brian Scott is joined by Mark Sievewright, Founder of Sievewright & Associates, an SRM Company, to talk about the recent explosion of AI technology, like ChatGPT, and how it will impact credit unions. They discuss ways credit unions can leverage AI, as well as the need for regulation. Watch Now.

In each new episode of PSCUTV released throughout the month of June, we are excited to feature guest appearances from a variety of credit union leaders from across our industry. In our latest episode, host Brian Scott is joined by Kelly Botti, President and CEO of TruMark Financial Credit Union in Pennsylvania, to discuss successful leadership strategies, the journey through organizational transformation and best practices in risk management. They also talk about the power of mentorships and the positive impact they have on career development. Watch this episode now.

We hope you enjoy this new video series! To provide feedback or suggest specific topics for us to cover on PSCUTV, please send your thoughts to our Communications team at marketing@pscu.com. We’d love to hear from you!

In his role as Chief Marketing Officer, Tom Pierce is responsible for leading and executing PSCU’s marketing and communications strategy, including brand development and sentiment, public relations, go-to-market strategy, market research and events. Pierce has successfully led marketing teams for more than 30 years, with the latter half of his career spent in the payments industry. Prior to joining PSCU, Pierce served as Chief Marketing Officer for Cardtronics, the largest global ATM operator, and held senior marketing roles at FIS, Metavante and Wausau Financial Systems.