DataVue

Data Mining Reveals Member Behavior Patterns and Opportunities for Growth

Member Insight analytics tools accomplish in seconds the data crunching tasks that previously required days to perform, and with far greater precision and granularity. PSCU’s DataVue solution helps Owners discover the data-driven insights they need to better inform their marketing and growth strategies and tactics.

DataVue reveals member spending trends and the top merchant segments for cardholders. Pre-built or customized database queries can validate ATM placement strategies, convert inactive cardholders into engaged members and identify cardholders who could benefit from credit line increases. The ways to run queries in the DataVue tool, which supports over 7,500 data elements, are limited only by a card program manager’s imagination and objectives.

DataVue gives Owners an optimum resource for more effective card program management and marketing.

Easy to learn for novices while supporting power users who want the option for deeper data dives

Over 2,000 data points available for ad-hoc reporting and analysis

Templated reports can be modified by the end user to fit specific needs

15 million accounts updated weekly with 25 million transactions added daily

Eliminates need to download data to Excel, Access or other legacy tools